Traditional Marketing vs Digital Marketing
Traditional marketing vs Digital marketing Marketing has always been about reaching the right audience at the right time and place. But with technological advancements, marketing strategies have evolved significantly. Today, businesses must choose between traditional marketing and digital marketing—or strike a balance between the two. What is Traditional Marketing? Traditional marketing refers to offline marketing methods that have been used for decades. It includes TV, radio, newspapers, billboards, direct mail, and event sponsorships. These methods are tried and tested, offering broad audience reach and strong brand credibility.• Mass reach through TV, radio, and print ads • Tangible advertising (flyers, brochures, billboards) • Localized impact (good for small businesses targeting specific areas) • High cost but long-lasting brand recall Channel 1) print advertising 2) Broadcast 3) outdoor advertising 4) Direct mail marketing 5) Telemarket...